Powerful Concept Testing Tool Sets Major Milestone

San Francisco, CA – A powerful and proven concept testing tool has reached an important landmark. The Ipsos Vantis Database is one of the most reliable resources available to marketers for testing new product propositions and assessing their market readiness. Just recently the Vantis Database team tested its 10,000th concept, a significant milestone for the forecasting application.

The Database provides a
multi-dimensional evaluation of new ideas and innovations, allowing users to test their new product ideas within a ‘real world’ context, set benchmarks for future performance, and understand the how and why of their performance before going to market. It offers concept testing solutions for manufacturers and marketers of products outside of consumer packaged goods, including consumer electronics, automotive, durable products, health, finance, technology, and communications.

The Ipsos Vantis Database acts as a compass for new product ideas, measuring and tracking the success of thousands of products. The Ipsos Vantis team provides in-depth analysis and interpretation, translating the research results into potential real world performance measures like sales and revenue. The Database is global, including 41 countries.

“The Database of Vantis Key Forecasting Measures is one of Ipsos’ most significant points of differentiation,” says Tim Carter, Manager with Ipsos Vantis. “Every client conducts concept testing but, outside of consumer packaged goods, few have the ability to benchmark or evaluate the scores from their concept tests. By comparing a client concept test scores with scores for similar competitive concepts, the Ipsos Vantis Database offers reliable measures for the strength of their idea.”

A Double Landmark

The 10,000th concept test also happens to be occurring at another milestone in the company’s history. 2008 marks the 20th anniversary of the establishment of Vantis as an organization. Since 1988, Vantis has worked with many of the world’s leading brands and marketers to bring real world solutions to their innovation needs. In 2002, Vantis became part of the Ipsos Group, a global leader in survey-based research.

“The growth of the Database has been phenomenal. We started last year at the 8000 mark and tested an additional 2000 in 2007 alone. By 2010, we expect to double the entire Database to 20,000 tested concepts,” adds Carter. “The fact that it is happening at the same time of our 20th anniversary as a team adds to the excitement of the occasion.”


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